Fonterra clarifies concerns over Anchor butter not having Tamil wording
3 June 2021 01:20 pm
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Fonterra Brands Lanka has clarified the reason behind Anchor butter not having Tamil wording.
The company said that Anchor butter product packaging is fully compliant with the packaging regulations of Sri Lanka.
"We understand and empathise with the recent concerns regarding the languages used on the pack," Fonterra Brands Lanka said.
Fonterra Brands Lanka noted that Anchor butter is a multi-market product, made, packaged and exported from New Zealand to multiple countries in East and South East Asia.
"The same pack is made available to Sri Lanka. Hence, the product packaging includes the commonly spoken language in these respective countries. We respect diversity and place our customer requirements at the highest importance," Fonterra Brands Lanka said.
Meanwhile, the Consumer Affairs Authority (CAA) of Sri Lanka said there was no complaint over the label displayed on the Anchor butter product.
The Chairman of the Consumer Affairs Authority Shantha Dissanayake said that if there is a complaint then the matter can be looked into.
However, Fonterra Brands Lanka said that it had not violated any laws related to the CAA.
An image of the product was shared on social media drawing strong criticism. (Easwaran Rutnam and Vyshnavy Velrajh)