28 December 2023 01:47 am Views - 915
From a modest 10,600 in August 2021, the user base for online loan applications in Sri Lanka skyrocketed to 1.3 million by November 2023. This is an exponential 125-fold surge in just over two years. “With an average monthly growth rate of 19.5 percent, this market exhibited rapid attraction of its target audience, showcasing consistent exponential growth without significant turning points,” Robocash said.
The online lender highlighted that these digital lending applications redefine convenience and speed in accessing financial services. Some apps boast lightning-fast approval times, offering innovative features and promising fund disbursement within minutes of application submission. Others prioritise security through advanced fraud detection mechanisms, leveraging over 1,000 data points for risk mitigation.
Moreover, unique solutions like income diversification options are reshaping the lending landscape.
The growing popularity of these apps is propelled by their accessibility and inclusivity.
They empower users by providing immediate access to crucial financial information, interest rates and terms, allowing swift and informed decision-making without external consultations.
This accessibility has widened the lending landscape, extending financial solutions to underserved segments such as small farmers, women entrepreneurs and rural households.
Responding to regulatory gaps, the Central Bank of Sri Lanka plans to create a Credit Regulatory Authority, which aims to enhance oversight for credit firms, including digital lenders, improving industry practices.
“The growth of digital lending users is a reflection of increased trust in these types of services as a means to provide formal credit to the underserved,” said Robocash Sri Lanka Country Manager Konstantin Bereutsyn, commenting on the research.
He further echoed the reminder from the Digital Alternative Lending Association (DALA), of which Robocash is a member, for customers to solely engage with legitimate financial institutions for secure and ethical transactions.