5 November 2024 12:07 am Views - 19
From left: Jay Tissera, Dishan Thayaparan, Pumudu Perera, Akhila Wijetunga, Mithunaa Nadarajah, Nidharshan Viraj, Ziyan Jaufer
Artslab Creatives earned two significant accolades at the prestigious SLIM Digis 2.4 Awards, clinching Gold for Best CSR, Purpose-Driven Digital Marketing Campaign with EWIS (Colombo) Limited, and Silver for Best Performance Marketing Campaign with Panthera Styles.
These awards highlight Artslab’s dedication to innovative, purpose-driven marketing that resonates deeply with communities and elevates brands, reinforcing its role as a leader in the digital marketing landscape.
Led by CEO Akhila Wijetunga, Artslab Creatives has distinguished itself through campaigns that captivate audiences and make a lasting impact. With a focus on purposeful creativity, Wijetunga has positioned the agency as a digital storytelling powerhouse, driving award-winning, results-oriented campaigns.
The Gold-winning CSR campaign, ‘Mage Lassana Lokaya’ was a heartfelt collaboration between Artslab, EWIS (Colombo) Limited, and the Sri Lanka Eye Donation Society, created to commemorate World Eye Donation Day. This unique campaign employed generative AI technology to reveal the perspectives of visually impaired children, allowing their vibrant, imaginative descriptions to come to life on screen. The emotive visuals, which captured how these children envisioned their world, struck a powerful chord with audiences, sparking conversations and touching hearts across Sri Lanka.
Beyond emotional resonance, ‘Mage Lassana Lokaya’ achieved tangible results, with over 600 new online pledges for eye donations inspired by its powerful message, during the 15-day period of the campaign. This remarkable response underscores the impact of the campaign and the important role digital marketing can play in supporting meaningful social causes.
Artslab’s Silver-winning campaign with Panthera Styles built on the success of the brand’s 11.11 Super Sale, which had previously earned a Bronze in the Small Budget Impact category at SLIM Digis 2.3 in 2023. By leveraging data and analytics to refine the campaign’s strategy, Artslab enhanced key elements to maximize engagement and conversions.
This data-driven approach allowed the team to fine-tune targeting, messaging, and creative components, ultimately boosting the campaign’s reach and sales far beyond the previous year’s results. The elevated performance secured Panthera Styles a Silver award in the Best Performance Marketing category, underscoring Artslab’s expertise in delivering outstanding results.
These accolades at the SLIM Digis 2.4 Awards underscore Artslab Creatives’ dedication to excellence and innovation in digital marketing. “These wins affirm our team’s passion for creating campaigns that drive change, both socially and commercially,” said CEO Akhila Wijetunga.