4 July 2024 12:09 am Views - 174
Colombo, Sri Lanka - Capital Alliance PLC (CAL), a leader in financial innovation, has once again broken new ground by launching the next generation of digital investment opportunities in Sri Lankan Government Treasury Bills and Bonds. This initiative is the first of its kind in Sri Lanka, enabling investors to engage in the market with as little as LKR 40,000 through the CAL Online platform. For the first time in Sri Lanka, Treasury investments are integrated to the banking network seamlessly, facilitated by Justpay from Lankapay.
Seamless Integration with JustPay
In a landmark collaboration with LankaPay’s Justpay, CAL Online eliminates the need for manual fund transfers to conduct investments. Investors simply enter their bank account details onto the CAL platform, and funds are instantly deducted after security verification, providing a seamless and efficient investment experience. This integration underscores CAL’s commitment to simplifying the investment process and making it more accessible to a broader audience.
A Variety of Investment Options
The CAL Online platform offers a wide variety of government-issued Treasury Bills and Bonds. Investors can select from different tenors and maturities, allowing for a tailored investment strategy. The online platform has processed over LKR 15Bn worth of Treasury investments digitally since its launch in 2022.
Secure and Convenient Transactions
With CAL Online, investors no longer need to visit physical locations. The secure web portal allows for quick and convenient transactions, completed in under five minutes. The platform simplifies the investment process into three easy steps, supported by the latest security and KYC protocols.
Tharindra Kulasinghe, Chief Information Officer for CAL, emphasized the platform’s user-friendly design:
“CAL has been leading the industry by introducing new financial technologies to Sri Lankans, allowing them to access and invest in instruments that were traditionally difficult to access for the retail market. Our aim is to simplify and democratize investing for Sri Lankans and broaden access to capital markets. We have focused a lot on the user experience for the client to provide a simplified and seamless experience, as many find investing a daunting task. With the integration with Justpay from LankaPay, the investing experience is even more seamless and secure, making investing easy as making a purchase online”
Digital Onboarding and Educational Resources
Individuals interested in this unique opportunity can become CAL customers digitally. The onboarding process is streamlined with industry-leading digital signature and video KYC technologies. Additionally, CAL provides educational resources through its YouTube channel, website, and social media, helping investors make informed decisions.
Customers can also subscribe to Unit Trust Funds and engage in stock brokering digitally through the CAL Platform, making it a comprehensive solution for all their investment needs.
22 Years of Excellence
As a licensed Primary Dealer for the Central Bank in Sri Lanka for the past 22 years, CAL has been at the forefront of making investments more accessible. The new digital initiative is a testament to CAL’s ongoing mission to democratize financial markets.
CAL’s new integration with LankaPay represents a significant advancement in the accessibility of Treasury Bills and Bonds in Sri Lanka. By leveraging cutting-edge technology and focusing on user experience, CAL is setting a new standard for investment opportunities in the country.
For more information, visit calonline.lk or download the CAL mobile app today.