8 June 2024 12:01 am Views - 275
|
Tharindra Kulasinghe |
Capital Alliance (CAL) marked a significant milestone in Sri Lanka’s financial landscape, with the launch of CAL Online 2.0.
The latest addition to the upgraded platform is Instant Buying Power for equities, facilitated by the integration with JustPay by LankaPay.
This feature not only empowers clients to instantly transfer funds to invest in equities and unit trust funds but also underscores the team’s aspiration to expand instant fund transfers to include investments in government treasuries soon.
The platform aims at enhancing accessibility and convenience. From the Digital KYC for seamless sign-ups to flexible fund transactions, CAL Online 2.0 has garnered significant traction, boasting over 40,000 clients transacting through the platform.
CAL 2.0 represents a significant milestone in the journey towards democratising capital markets. By leveraging technology and prioritising education, CAL breaks down barriers and empowers individuals to participate in the financial ecosystem.
With innovative features, enhanced security measures and a steadfast commitment to transparency, CAL instils confidence in online investors, paving the way for a more inclusive and prosperous future.
In 2018, CAL introduced digital onboarding, allowing clients to digitally invest in government treasuries. The launch of the state-of-the-art research portal AnalytiCAL further elevated the platform’s offerings last year. Collaborations with entities like Atrad have further enriched the platform, offering investors a comprehensive toolkit for confident market navigation.
“This is the first time our capital market has been integrated to our banking system in Sri Lanka.
And this is one of the many ways we reduced friction and built a much better customer experience for our investors in Sri Lanka,” said CAL CIO Tharindra Kulasinghe.