11 May 2024 12:37 am Views - 176
Commercial Bank of Ceylon has been voted as Sri Lanka’s Most Loved Bank brand and the second Most Loved brand in the country overall in the service sector in 2024 by the leading business magazine LMD.
These titles are based on the findings of an online survey by LMD’s research partner PepperCube Consultants.
Readers of LMD from the Western, Southern, Central, North-Western and Northern provinces participated in the survey and the Most Loved brands have been ranked under 34 categories.
Commenting on this valuable public endorsement, Commercial Bank Deputy General Manager Retail Banking and Marketing Hasrath Munasinghe said, “An accolade of this nature, which is based on popular sentiment, must be accepted with humility and gratitude. Everything we do is intended to exceed customer expectations and fulfil our obligations to all stakeholder groups. This ranking is a great source of encouragement and an affirmation for every Commercial Bank employee that we are doing things right.”
The bank said it places utmost importance on customer service excellence, continually monitoring customer sentiments through rigorous scientific research. Each business unit is actively engaged in implementing actions to address customer feedback promptly. With a firm commitment to customer convenience, the bank prioritises customer needs when designing products and services.
Furthermore, the bank’s brand development strategy emphasises inclusive brand communications, fostering customer interactions through national-level event sponsorships and dynamic digital marketing campaigns. Notably, the bank’s digital and social media channels prioritise active engagement with audiences, going beyond mere product promotion to establish meaningful connections. This customer-centric approach has propelled the bank’s brand to become one of the most loved in the country.
Earlier this year, Commercial Bank was also voted as the People’s Private Bank of the Year at the Sri Lanka Institute of Marketing (SLIM) – Kantar Peoples Awards and received several other international and local awards, including Best Bank in Sri Lanka and Best SME Bank in Sri Lanka from Global Finance of the UK.