17 October 2024 12:12 am Views - 50
DFCC Bank has partnered with the Courage Compassion Commitment (CCC) Foundation as the official Banking Partner and Gold Sponsor of the 1333 Bikeathon “Ride to Save Lives” campaign 2024.
This initiative, targeted at suicide awareness and prevention, commenced on August 29th from Independence Square in Colombo. Riders completed a 13-day, 1,333-kilometre journey across Sri Lanka to raise awareness about the 1333 toll-free crisis support hotline and generate crucial funds to sustain and expand its life-saving operations.
In a strong display of support for its communities, DFCC Bank staff from its extensive branch network joined the campaign by participating in the ride, walk, and awareness sessions at various locations, embodying the Bank’s dedication to the cause.
This initiative aligns seamlessly with DFCC Bank’s commitment to encouraging people to prioritise mental and physical health. It also aligns with the Bank’s broader Sustainability Strategy, which promotes healthier lifestyles among its stakeholders while furthering meaningful causes. By generously supporting the 1333Bikeathon, DFCC Bank is demonstrating its commitment to championing mental health and well-being while promoting sustainable practices.
Thimal Perera, Director/Chief Executive Officer of DFCC Bank, discussed the significance of this partnership, saying, “Our collaboration with the 1333 Bikeathon reflects our commitment to supporting the well-being of our communities. As the official banking partner of this important initiative, we are pleased to be able to help raise awareness about suicide and mental health and raise funds for the 1333 crisis hotline. By supporting this cause, we hope to make a lasting and positive impact on vulnerable individuals and communities in Sri Lanka.”
Over the course of 13 days, participants passed through key hubs where local communities engaged through suicide and mental health awareness events designed to inspire positive change.