26 March 2024 12:11 am Views - 160
Alphabet, which owns Google, Meta and Apple, are all being looked into for potential breaches of the Digital Markets Act (DMA) introduced in 2022.
If they are found to have broken the rules, the firms can face huge fines of up to 10 percent of their annual turnover.
EU antitrust boss Margrethe Vestager and industry head Thierry Breton announced the investigations yesterday.
It comes three weeks after the EU fined Apple 1.8 billion euros (£1.5 billion) for breaking competition laws over music streaming.
Meanwhile, the United States accused Apple of monopolising the smartphone market in a landmark lawsuit against the tech giant introduced last week.
An Apple spokesperson says the company will constructively engage with the investigation and that they’re confident that their plan complies with the Digital Markets Act. They added that their teams established a variety of mechanisms to comply with the EU’s landmark legislation, as well as privacy and security protections for EU users.
“Throughout, we’ve demonstrated flexibility and responsiveness to the European Commission and developers, listening and incorporating their feedback,” they said.
Meanwhile, a Meta spokesperson said the firm’s use of subscriptions as an alternative to advertising were “a well-established business model across many industries”.
“We designed Subscription for No Ads to address several overlapping regulatory obligations, including the DMA... we will continue to engage constructively with the Commission,” they said.