4 October 2024 12:05 am Views - 43
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Gayan Perera
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Dr. Dilhan Sampath Jayatilleke
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Gayan Wijethilaka
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The most anticipated event in Sri Lanka’s marketing and advertising industry, the Effie Awards, is now accepting entries for the 2024 competition.
Renowned for honouring the most effective marketing communications campaigns, the Effie Awards Sri Lanka celebrates creativity, strategy and results.
Organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with Effie Worldwide, the 15th edition of the Effie Awards Sri Lanka is the ultimate accolade for campaigns that demonstrate exceptional marketing effectiveness. This year’s competition is expected to be fierce, with brands and agencies vying for recognition across various categories.
The campaign submission window has been extended this year, allowing for a broader range of entries. Any campaigns run between January 2023 and April 2024 (15 months) are eligible for submission. A new opportunity has emerged this year with the Effie Awards now allowing individual verticals within an organisation to submit entries.
As part of Effie Worldwide, participants will have access to upcoming global training sessions scheduled for September October (dates to be confirmed). There will be training sessions that provide valuable insights into crafting award-winning entries. Another highlight this year is that the Effie Sri Lanka Index will be published in a local context and will be available on the official Effie Awards Sri Lanka website. This ranking showcases the global significance and prestige of the Effie Awards, reinforcing the importance of participating.
SLIM President Gayan Perera emphasised the importance of effective marketing, especially in challenging times. “In times of adversity, when budgets are tight, marketers must be prudent in their strategies and executions. Effie is a global platform that allows the advertising and marketing community to showcase their best work, demonstrating tangible business results. Every year, with guidance from Effie Worldwide, SLIM strives to elevate our standards to meet global levels. We anticipate this year’s competition will be as intense and exciting as ever.”
Vice President Events and Sustainability Dr. Dilhan Sampath Jayatilleke highlighted the significance of the Effie Awards to the local advertising community.
“Effie is a much-awaited awards ceremony for the advertising industry. As the national body of marketing in Sri Lanka, SLIM is proud to host this prestigious global recognition. Winning an Effie brings not just national but global recognition and pride. The satisfaction we get from providing a platform for your work to be recognised is immense. I encourage you to submit your creative work and be a part of this year’s Effie Awards.”
Effie Awards Sri Lanka 2024 Project Chairman Gayan Wijethilaka spoke about the new initiatives for this year’s competition.
“Effie Sri Lanka offers a unique opportunity for brands and agencies to showcase their marketing excellence on a global stage. We are committed to helping participants craft the most compelling submissions, which is why we’re introducing a series of workshops titled ‘How to Build a Winning Case’. These workshops will provide essential knowledge and tools for success. Additionally, this year marks the launch of the Effie Sri Lanka Index, aligning with the globally recognised Effie Index, to offer invaluable insights into the drivers of marketing effectiveness. I invite all brands and agencies to rise to the challenge and compete for an Effie Award – ‘The Award That Matters.”
The competition is open to campaigns that have run in Sri Lanka between January 01, 2023 and April 30, 2024. Participants can submit their entries across multiple categories, including Product and Service categories (Agricultural/Industrial/Building, Beauty, Education and Training, Culture and Arts, Government, Institutional and Recruitment, Healthcare, New Product and Service, Non-Profit/Pro-Bono/Public Service, etc.) and Specialty Categories (Brand Experience, Corporate Reputation, Seasonal Marketing, Small Budgets Products and Services, Crisis Response/Critical Pivot, Social Media, Data Driven Media Idea, Influencers, E-Commerce etc.)
A distinguished panel of industry experts will judge entries based on criteria such as strategic insight, creative execution and proven effectiveness.
Interested participants can obtain detailed information and submit their entries through the official Effie Awards Sri Lanka website at www.slim.lk/effie-awards or by contacting via +94 70 326 6988.
The Effie Awards Sri Lanka is part of Effie Worldwide, which recognises excellence in marketing communications that contribute to a brand’s success. With a rich history of celebrating impactful campaigns, the Effie Awards have become a benchmark for marketing effectiveness.