8 September 2022 03:46 am Views - 565
The 30th FACETS Sri Lanka show is scheduled to take place in the first week of January 2023.
FACETS Sri Lanka is one of the industry’s largest promotional events and is the only international gem show held annually in Sri Lanka. Launched 32 years ago, FACETS Sri Lanka has placed Sri Lanka on the international map as a hub for precious gemstones.
Due to the ongoing crisis in Hong Kong, it poses a great opportunity for Sri Lanka to brand itself as a hub for gem and jewellery exhibitions in Sri Lanka.
Meanwhile, with the current economic crisis, Sri Lanka faces, foreign promotions are more important than ever. The Sri Lanka Gem and Jewellery Association (SLGJA) aims to promote Sri Lankan gems as well as tourism aggressively through all its platforms.
“As the country faces negative press due to the current financial crisis, the SLGJA understands the importance of foreign promotions in order to build the country’s image. All promotional campaigns will aim to feature the beauty of Sri Lankan tourism from its wildlife to beaches alongside the world-renowned gems and jewellery the country is home to,” the SLGJA said in a statement.
Sapphires are one of the country’s oldest export products and the Ceylon Sapphire is one of the most unique gemstones in the world with a recorded history of over 2300 years.
“Promotions add value to tourism, our aim is to build the brand value of the Ceylon Sapphire ensuring that every tourist that visits the island invests in a sapphire as part of their bucket list,” said Vice Chairman Foreign Promotions and Trade Fairs and FACETS Sri Lanka Exhibition Chairman Althaf Iqbal.