14 November 2024 12:04 am Views - 56
Hayleys Solar, the renewable energy arm of Hayleys Fentons Limited, announced its Silver award win at Dragons of Sri Lanka, part of the esteemed Dragons of Asia 2024, for its flagship campaign ‘Live a Life Full of Light’.
In the midst of Sri Lanka’s severe power crisis, exacerbated by economic challenges and electricity rationing, Hayleys Solar emerged as a beacon of hope. The ‘Live a Life Full of Light’ campaign effectively positioned solar power as a practical and affordable solution , resonating deeply with those affected by power outages and showcasing a brighter, sustainable future.
“ Our campaign resonates deeply with our mission to encourage sustainable living through solar power, ” said Hayleys Fentons Limited Managing Director Hasith Prematillake.
Hayleys Solar Chief Executive Officer Roshane Perera remarked, “This award highlights our passion for making a difference in people’s lives.”
Assistant General Manager Marketing and Corporate Communications Nanduni Dahanayaka added, “The ‘Live a Life Full of Light’ campaign concept was anchored in a dual approach, carefully designed to engage families in a timely and emotional way. It prompted them to explore a power solution that could significantly improve their lives amidst the power crisis.”
The award ceremony took place on October 18 in Kuala Lumpur, Malaysia.