20 December 2024 12:06 am Views - 37
From left: Magic Mango Head of Design Tehani Walpola, Group Executive Creative Director Andrew Ebell and Senior Creative Writer Ayesha Pathirana
The Magic Mango Group marks yet another year of success, celebrating the two most awarded and recognised campaigns of the year.
2024 saw the group make waves both locally and globally, headlined by its two most awarded campaigns across leading local and regional award shows - Dragons of Sri Lanka Awards, 4AAF Sri Lanka and Dragons of Asia.
The group’s most awarded campaign titled ‘First Signs’ was created for leading clothing store Arienti and focused on the impact of breast cancer in Sri Lanka. The campaign was recognised with a Gold at Dragons of Sri Lanka, Bronze at Dragons of Asia as well as one Gold award and two Silver awards at 4AAF Sri Lanka.
The group’s other big winner for the year was created for Neth FM and named ‘Nightmare Lullaby’, addressing the issue of child abuse, driven by the insight that children are unaware of how to express their problems clearly and parents struggle to understand what their children do try to communicate with them. The campaign bagged a Silver at Dragons of Asia and two Gold awards at 4AAF Sri Lanka.