30 November 2023 12:19 am Views - 204
MullenLowe Sri Lanka was awarded the ‘Most Effective Agency for 2022/23’ recently, an award it jointly shares with Dentsu in a tie of points.
The company came back strong this year to clinch the top spot after falling short by just two marks when they became runners-up the previous year breaking a stronghold which they have dominated the past decade.
MullenLowe achieved the rare feat of being the only company to win the title three years in a row when they cleared the awards in 2019, 2020 and 2021 and have collectively won the title six times in just the past eight years alone.
Thayalan Bartlett the Chief Executive Officer of the MullenLowe Group said “Advertising is very simply about staying true to people, ideas, and brands. We are fortunate to be blessed with some of the very best talent who create, effective and distinctive work for one of the most sought-after brand portfolios in the country. I am immensely delighted for our people, brands and clients who deserve to be in this spotlight.”
With an average age of 30 years, MullenLowe is staffed with immensely talented young thinkers, who are led by two highly acclaimed creative leaders and eight strategic business leaders who manage 80 percent of the top 10 and 50 percent of the top 20 most advertised categories and brands in the country.
Dilshara Jayamanne - Senior Vice President and Chief Creative Officer of the MullenLowe Group said, “As Sri Lanka heroically recovers from a perfect storm of crises the importance of doing the best work that makes an exponential impact in the market becomes more important than ever. This award is a testament to our commitment to delivering exactly that.”
“I always believe ‘effective’ advertising is like high octane fuel for brands and I am deeply honoured to be a part of a strong creative culture that consistently produces impactful and effective work, especially in the face of challenging economic conditions,” said Harendra Uyanage Vice-President and Executive Director of the MullenLowe Group.