Pan Asia Bank and Wogi to introduce Global Customer Reward platform

23 May 2024 04:25 am Views - 96

From left: Lakmal Chithrananda (AMG - Card Operations, Pan Asia Bank), Dhanushka Sapugasthanna (CHM Consumer Banking, Pan Asia Bank), Thiyangi Jayasinghe (Junior Executive - Card Center, Pan Asia Bank), Naleen Edirisinghe (Director/CEO of Pan Asia Bank), Anusha Malwatta (Director Business Development, WOGI) , Sanjaya Gajanayake (MGR ll Cards Business Engagements & Drive, Pan Asia Bank), Sirimevan Senevirathne (Head Of Marketing, Pan Asia Bank)

Pan Asia Bank announced that it has entered into a new agreement with Wogi, a Global Digital Platform of loyalty and digital incentives. 

This partnership aims to provide greater customer engagement through customer rewards, which in turn advances our mission to offer consumers cutting-edge, environmentally friendly banking products throughout Sri Lanka.  

“In Pan Asia Bank, we always put the customer first and make sure that we are constantly improving the banking experience while also being sustainable in every bit of our operations,” said Naleen Edirisinghe, CEO of Pan Asia Bank. 

“Our cooperation with Wogi marks a major milestone in our journey towards creating a customer centric culture, while this initiative will also fully align with one of our brand’s goals to be a partner of sustainable development and green banking.  He also stated that, Wogi will bring loads of International expertise which will provide a novel experience to both organizations and Sri Lankan customers.   

Wogi is one of the few digital platforms that offer a vast array of digital rewards from over sixty major brands, including: Singer, Damro, eZ Cash, ODEL, Nike, ALDO, Levis, Cotton Collection, Glomark, Daraz, Aviratè, amante, Kapruka, Cool Planet, Saaraketha, Aroma Bliss Ceylon, Ceylon Curry Club, Heladiv Tea Club, The Steuart, Siddhalepa, Scope Cinemas, Albert Edirisinghe, Mallika Hemachandra Jewellers, Keells, and so forth. Customers of Pan Asia Bank will benefit from this partnership by receiving rewards certificates for a variety of events and occasions, which will be easily delivered thanks to our cooperation with Wogi. These vouchers provide our clients with unmatched flexibility and choice in their incentive selections, and they can be quickly used online or in-store.  
Wogi empowers success by creating incentive-driven behaviour. The company was founded in 2015 with offices in Sri Lanka, Singapore, Malaysia, Thailand, Vietnam, Indonesia and Hong Kong. Wogi offers global rewards and incentive solutions for enterprises. 

Wogi has forged partnerships with more than 1600 consumer brands across 39 markets, providing a vast selection of over 5000 reward options. These offerings cater to consumers, employees, and channel partners, serving as reward redemption options and incentive payments for major local, regional, and global clients. 

Anusha Malwatta, Director Business Development Wogi stated that, “We are excited to team up with Pan Asia Bank to launch a new phase of benefits and rewards for the customers throughout Sri Lanka. At Wogi, we are on a mission to inspire success through incentive-based behaviors, and our partnership with Pan Asia Bank is just the right partner to help us achieve this goal. In collaboration, we are determined to innovate the rewards landscape in Sri Lanka through a wide variety of curated rewards and a smooth redemption process for Pan Asia Bank cardholders.”