Shane and Shehan appointed to Triad driving seat

7 June 2024 12:00 am Views - 94

Triad (Private) Limited, Sri Lanka’s leading homegrown, independent, ‘global local’ integrated communications powerhouse, has appointed Shane Wilson as Chief Executive Officer (CEO) and Shehan Samarasinha as Chief Operating Officer (COO). 

Shane and Shehan infuse new blood and a blend of youth and international experience to Triad, further elevating its strategic and creative capabilities, in the new age of integrated communications. 

The appointment of Triad’s new CEO and COO thus sees former CEO Sarva Ameresekere transition to the role of an Executive Director, while Triad’s co-founder Varuni Amunugama Fernando remains Managing Director of the company and Ashika Karunathilake serves as Group Financial Officer, ensuring that the agency’s youthful vision and leadership is balanced with the experience and oversight of the board.

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Shane Wilson

• Has an impressive 30-year career in advertising, having worked at both global and local agencies.

 

• Joined Triad in 2012 as a Brand Planner and has steadily risen within firm, serving as Chief Operating Officer for past five years. 

 

• Hands-on expertise spans specialised areas such as sports marketing, retail engagement and consumer activation programmes.

 

• Known for strong leadership skills and street-smart approach.

 

• Adept at staying ahead of industry trends and also now entirely familiar with firm’s broader goals and objectives.
• His ability to lead by example, rolling up his own sleeves to get job done whenever necessary, has earned an admirable reputation within both Triad and broader advertising industry.

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Shehan Samarasinha

Remains as Chief Strategy Officer.

Has been instrumental in Triad’s recent successes: his contributions over past three years have led to agency winning over 60 awards, establishing it as one of most creative and effective agencies in region. 

Named South Asia Strategic Planner of the Year – 2021 and a Global Strategic Planning Leader – Finalist, has played a pivotal role in Triad being recognised as South Asia Independent Agency of the Year – 2021. 
His global perspective and strategic acumen have seen him serve on juries at local, regional and global award shows, including representing Sri Lanka at Cannes Lions APAC CMO Growth Council. 

Dedication to industry evident through his speaking engagements at platforms such as SLIM BrandWeek, HotSeat podcast, Beyond the Billboard and World Ad Masterclass organised by 4A’s.