26 March 2024 12:00 am Views - 121
The award accepted by Lasantha Theverapperuma - Group Chief Marketing Officer, Dialog Axiata
Dialog Axiata PLC has been voted the ‘Telecommunication Brand of the Year’ for a record thirteenth year by Sri Lankan consumers at the SLIM-KANTAR People’s Awards 2024. Organised by the Sri Lanka
Institute of Marketing (SLIM).
Voted for by Sri Lankan consumers, the win acts as a testament to Dialog’s continued commitment to excellence in service as well as their role in innovation and the country’s digital transformation.
Commenting, Lasantha Theverapperuma, Group Chief Marketing Officer of Dialog Axiata PLC said, “We are honoured to be recognised as ‘Telecommunication Brand of the Year’ for the thirteenth consecutive year.”
Held on 19th March 2024, this year was the eighteenth edition of the ‘SLIM-KANTAR People’s Awards’. Awardees for various categories are chosen solely by people’s verdict through a nationwide quantitative face to face research, covering males and females between the ages of 15 to 60 years, over a period of five months using a structured questionnaire. The awards recognise brands and personalities that personally appeal to the minds of the people of Sri Lanka.