9 July 2024 12:43 am Views - 184
The airline will be leveraging Mastercard’s tourism insights, a suite of data-driven tourism solutionsthat helps organizations understand consumer spending patterns, behaviours, and sentiments. Combining anonymized spending data with data from credible third parties,it identifies search trends, travel bookings and accommodations, social media insights and more, enabling companies to drive growth.
By deploying such insights for enhanced route optimization, SriLankan Airlines stands to gain a competitive advantageand a higher ROI on marketing activities, along with a larger market share.
Similarly, the airline will be using Mastercard’s RiskRecon,a comprehensive vendor security monitoring solution tailored to align with an organization’s risk policy. By simplifying the understanding of potential risks, it will enable SriLankan Airlines to closely assess the cyber hygiene of its systemsandvendors.
As part of the collaboration, SriLankan Airlines and Mastercard will also work towards curating and delivering exciting deals and discounts to cardholders, thereby enhancing their travel experience.
Richard Nuttall, Chief Executive Officer, SriLankan Airlines said, “We are excited to collaborate with Mastercard to gain key consumer insights and cater to our passengers’ diverse needs by curating rich travel experiences for them. We also look forward to utilizing Mastercard’s expertise in cybersecurity to ensure that our enterprise, partners, and vendors can enjoy safe and seamless operations.”
Sandun Hapugoda, Country Manager, Sri Lanka & Maldives at Mastercard said, “Mastercard has remained focused on bringing the latest in technology and innovation to Sri Lanka, offering advanced solutions to enterprises across sectors. While the Tourism Insights platform will enablethe country’s national carrier to increase revenue and optimize costs, RiskRecon will ensure a safe cyber environment for its own systems and vendors. Through this collaboration, Mastercard and SriLankan Airlines will also create a unique value proposition for cardholders by providing exciting discounts and benefits.”