Basicare helps Sri Lankans unveil unique beauty

8 September 2015 06:30 pm Views - 1971

Basicare, a globally recognised brand of innovative beauty tools and accessories for the face, body and for hair care is keenly passionate in offering solutions based on local beauty aspirations.

Available in 38 countries around the world including USA, France, India, Korea, Taiwan, Hong Kong, Malaysia, Indonesia, Thailand and Vietnam, Basicare products prides itself as a partner of both the professional and retail beauty care market.

“We began Basicare in the United Stated 14 years ago with just six individuals. Our previous industry experience proved extremely useful and today despite stiff competition we operate in 38 different markets around the world and our credo of ‘Satisfaction Guaranteed’ has opened doors and brought us immense success,” said Sam Kolonne, Managing Director, Influx Inc, manufacturers of Basicare.

Basicare is marketed locally by DermaCare Ltd, a pioneer in the field of specialised skin and beauty care offering the widest range of beauty accessories in Sri Lanka. 

“As a Sri Lankan I wanted to bring the products here and through Dermacare have achieved success over nearly a decade and our products are widely distributed through a large number of retail outlets,” he added.

Targeting the modern Sri Lankan women and even men, the Basicare range has a growing following with local malls and pharmacies prominently displaying the product range which includes cosmetic tools, manicure and pedicure, bath and body, gifts and kits.

“Basicare has a great set of tools to improve health and skin and we want to make them available to the consumer to enrich their lives,” Kolonne said.
Elaborating on Basicare’s development over the years Kolonne said, “Over the years we innovated and provided the market what was missing. We also customized the product design differentiating to what exists in the market and in different parts of the globe we service through different categories according to consumer needs. “

Catering to the Sri Lankan beauty market, he stated, “In Sri Lanka we cater to an exclusive range with plans to expand as the market grows. The potential to grow further exists.”  

“In the Sri Lankan market a lot of people are selling different things. However, little details about the product, how it helps the consumer is what we excel in. Basicare offers an everyday selling brand with the details, functionality and where it comes from. People can then understand the tangible benefits and how these address their beauty aspirations,” Kolonne said.

Driven by the strong belief that beauty enriches people’s lives, Basicare strives to reveal the power of beauty every day. Kolonne concluded “Our products strive for excellence and we offer unique products at a certain price point all built on an unshakable foundation of quality.”