Nolimit and Glitz pioneer Fragrance Denims in Sri Lanka with MSD

20 July 2015 05:01 am Views - 3602

Officially handing over the first Fragrance jean to Rifandeen – Purchasing & Operations Manager, Nolimit

Unveiling the new product range by Bhushan Pawar, Manager – Branded Exports, Siyaram Silk Mills Ltd.


Revolutionizing the fashion industry in Sri Lanka, Nolimit & Glitz, the two leading fashion retail chains, pioneered introducing yet another exciting fashion line to Sri Lanka – Fragrance Denim of MSD, the flagship men’s wear brand from the House of Siyaram – India.

This first ever introduction to Sri Lanka - Fragrance Denims - was launched recently at a glamorous event held at Nolimit-Image, Wellawatta; amidst a distinguished gathering from Nolimit, Glitz, and House of Siyaram.

The Fragrance Denim range, an ideal choice for an out-door activity or a casual day-out, can now be purchased from Nolimit -Image, Wellawatta; Nolimit, Dehiwala; and all Glitz outlets. It is available in ‘Slim-fit’ as well as in ‘Supper Slim-fit’, with three fragrances to choose from: “Lavender”, “Citrus” and “Jovan Musk”. This proactive move symbolizes and underpins industry leadership of Nolimit and Glitz that introduced many industry-firsts in fashion retailing: self-shopping, fixed retail pricing and gift vouchers free of expiry period, to name a few.

“Nolimit and Glitz always serve customers with priority and try to add quality, class, variety, and newness to their fashion constantly.  We are the first to introduce fragranced-denims to Sri Lanka and it is a major initiative in bringing the best fashion around the world for our customers.  No doubt, this will be a new experience for fashion-conscious youth in Sri Lanka,” said Raneez Sheriff, Marketing Manager – Nolimit, in sharing his thoughts about the pioneering move.

Speaking at the occasion, Bhushan Pawar, Manager – Branded Exports, Siyaram Silk Mills Ltd. said: “MSD with a lineage of quality, style and elegance believes in surprising the customers with the newest of technologies, which will ease up their life. This range is unique and offers a high functional utility. The range has been acknowledged in Indian markets and we are sure to get the same response in the Sri Lankan market as well.”

The fragrant-jean technology enables a slow release of scent through microcapsules infused in the garment that provides a high anti-odour functionality, leaving the wearer with a fresh feel even after repetitive use. It is, also, treated with an anti-microbial wash to prevent micro-bacteria growth in the garment enabling multiple use with less washing.

MSD, a youth brand targeted to aspiring and energetic youth, who believe in change at every step in life, consists of a wide range of products under its well-guarded profile that includes casual shirts, casual trousers, and denims. It launched Fragrance Denims first in India in 2015 after years of research & development. The full range of Fragrance Denims comes in 3 fragrances - Lavender, Citrus, Jovan Musk – in ‘Slim fit’ and in ‘Supper Slim fit’ with sizes from 28-38.