TIYOKA new food products range enters market this New Year

22 April 2015 08:17 am Views - 5364

Amco Trading Private Limited is ready to introduce the TIYOKA range to the local market.

As their first step towards this end, they are ready to introduce to the market a full range of products aimed at local consumers during the coming New Year season. This range includes Mustard Cream, Noodles, Soya Sauce, Salt, Tomato Sauce, Mango and Ambrella Chutney, Basmati Rice and a special Rice for making Biryani and a significant fact is that they have sourced most of these products from local producers.

Commenting on this background situation Raj Gooneratne, Managing Director of the company stated that importers broke into this market since there was a perception that local products were not up to the standard health and nutrition wise. This is a myth that was exploited by multi-national companies to break into the local markets in Asian countries such as Sri Lanka, India and Bangladesh. Today the small and medium scale manufacturers in Sri Lanka are very knowledgeable. They adhere to the highest standards in hygiene and nutrition. What is required is for this situation to be communicated to the right target audience.

The Chief Operating Officer of Amco Trading Private Limited Thilak Weerasinghe stated concerning this context in a more expansive way that local producers have achieved a bigger percentage of the market than imported products. As a Sri Lankan company we are very happy about this situation. It is now not necessary for our money to move into foreign entities. We are capable of producing high quality local products, which are far superior to the imported ones. Therefore we do not have to give pride of place to imported products. All we have to do is to apprise our consumers about this situation. And to empower local and medium scale producers to rise up to the challenge. Today we as a company are ready to take up this challenge.

The main task of Amco Trading Private Limited is to lift up the small and medium scale manufacturer in the local market place. We as a company are dedicated to improve and elevate the standards of hygiene, nutrition and goodness of our local products and to apprise our consumers that our national products of a high standard in comparison to the imported product, further stated Gooneratne. This is not a competition. We also invite other companies to help build up a healthy coexistence between our consumers and local producers so that consumers can reap the benefits of healthy, nutritious, high quality local products at a fair price. This will empower the local manufacturers. With the improvement of their quality of life the country also stands to gain economically.

By now TIYOKA products have been made available in many Sri Lankan markets giving the Sri Lankan consumer the opportunity to avail themselves of these quality products. Amco Trading Private Limited takes immense pride in presenting this new range of very nutritious and healthy products at a fair price to consumers during this coming New Year.