22 July 2024 12:06 am Views - 156
The launch of 100PLUS, Malaysia’s premier isotonic drink, by Bolt Distribution, a member of the Thakral Group Sri Lanka, took place at ITC Ratnadipa, Colombo recently.
“100PLUS will refresh and rejuvenate the Sri Lankan markets,” Thakral Group CEO of Sri Lanka Hilmey Niyas expressed, amidst the glamorous gathering.
“This drink is a perfect blend of style and functionality, designed to keep you refreshed, rehydrated and re-energised.”
The evening shimmered with the presence of High Commissioner of Malaysia for Sri Lanka and Maldives Badli Hisham Adam and F&N International Markets Sdn Bhd Malaysia Managing Director of International Market Development Lai Kong Ming. The event saw an eclectic mix of cross-industry personalities from the public and private sector, key marketing influencers and FMCG retail dealers, among other dignitaries adding to its allure.
“100PLUS is crafted to refresh, replenish and rejuvenate,” shared Lai Kong Ming.
“It’s an ideal companion for those with an active lifestyle, providing swift hydration and energy restoration. We are excited to partner with Bolt Distribution to further enhance our presence in Sri Lanka.” Bolt Distribution Director Gurpreet Singh Bajaj highlighted, “The vibrant turnout at the launch event is a testament to the anticipation and excitement surrounding 100PLUS. We are thrilled and thankful to introduce this innovative drink to the discerning consumers of Sri Lanka.”
He further reiterated “Our current partnership with the LPL cricket league and the Royal College Rugby further demonstrates 100 Plus as the first choice for all active Sri Lankans.”
The event ended with a note of thanks from Bolt Distribution Operations Manager Gayan De Zoyza.