25 March 2024 04:17 am Views - 120
Bank of Ceylon Chief Marketing Officer Sameera Liyanage receives the award from Chief of Defence Staff General Shavendra Silva in the presence of DGM Product and Banking Development Y.A. Jayathilake, DGM Branch Operations Priyal Silva, DGM Development Banking and Branch Credit Operations Range II R.M.N. Jeewantha, AGM International Ranjith Ruwanpathirana and Manager Marketing Jagath Hiripitiyage
Reinforcing its leadership in the banking sector as ‘Bankers to the Nation’, Bank of Ceylon (BOC) clinched the prestigious SLIM Kantar People’s Banking Services Brand of the Year, at the SLIM Kantar People’s Awards presented recently.
The bank’s leadership in empowering the nation through digitalisation, good governance, best practices, financial inclusion, sustainability initiatives, improving financial literacy, enabling savings and thrift, encouraging employability through entrepreneurship development and livelihood development and building the SME sector are key strategic initiatives that sustained and stabilised the nation even during the recent economic crises.
People’s Awards has been there since 2007 and has been one of the most looked forward to events in the corporate calendar. The uniqueness of these awards is that they are based on consumer preferences, determined on the results of an independent survey.
The awards are presented by the Sri Lanka Institute of Marketing (SLIM), supported by survey results. The purpose of the awards has been to reward and recognise the brands and personalities that are closest to the hearts of the Sri Lankan people. On behalf of SLIM, Kantar conducted the survey deploying a rigorous data collection and analysis process to select the winners for the awards categories.
The bank’s compelling presence in the physical and digital landscape is deeply rooted with all Sri Lankan stakeholders and is a significant stakeholder in the country’s economy. In the past 84 years, BOC has been a strategic finance partner to a host of Sri Lankan corporates and individuals.
With over 2,000 touch points spread across the nation, BOC operates 653 branches connected online and an ATM/CDM/CRM network of over 1,350 located islandwide.