23 July 2024 12:03 am Views - 102
Zesta Tea, a renowned flagship brand under Sunshine Consumer Lanka, has announced ‘My Zesta Story’, a campaign inviting all Sri Lankan tea lovers to create their very own commercial for the brand.
Participants are encouraged to submit their ideas in various formats, including videos, audio recordings, scripts, storyboards, and animations. The winning entry will receive a grand prize of Rs. 1 million, and the following top four entries will each receive consolation prizes of Rs. 250,000. Additionally, Zesta will give the winning idea the opportunity to be produced and aired on TV, offering the ultimate platform for Sri Lankan creativity.
Sunshine Consumer Lanka CEO Anuruddha Aluvihare said, “We are thrilled to invite our loyal consumers to share their creative visions and join our ongoing legacy. While honouring the brand’s rich heritage, this campaign also paves the way for an exciting future driven by the passion and imagination of Sri Lankan tea lovers.”