7 December 2021 04:44 pm Views - 200
The University of Kelaniya signed a Memorandum of Understanding (MOU) with Ogilvy Digital, the leading digital technology agency in the country to impart its industry expertise and knowledge for the University’s specialised Digital Marketing Degree Programme.
The Digital Marketing Degree is the first such programme to be introduced by a state University.
With this MOU, Ogilvy Digital will partner with the Department of Marketing Management of the Faculty of Commerce and Management Studies of the University, to offer in-depth digital education to the students of this programme.
The MoU for the new degree programme was signed between Professor Nilanthi de Silva, the Vice Chancellor of the University of Kelaniya and Irvin Weerackody, the Chairman of Phoenix Ogilvy Group.
The occasion was also attended and addressed by the University’s Dean of the Faculty of Commerce and Management Studies, Dr. Narada Fernando and Head of the Department of Marketing Management Prof. Ravi Dissanayake.
As one of the oldest universities in Sri Lanka, the University of Kelaniya has a vision to become a centre of excellence in the creation and dissemination of knowledge for sustainable development. The University's mission is to nurture intellectual citizens through creativity and innovation, who contribute to national development.
As the strategic knowledge partner for the new degree programme, Ogilvy Digital shares the same vision and operates with a larger ambition of supporting and strengthening the digital economy of the country.
Under the MOU, it will develop the curriculum for the degree together with the university and be an advisor to the content and assessment methods of the programme and function as a member of the Certified Professional Marketing Graduate Program’s (CPMG) Accreditation Committee.
The company will further offer guest lectures for the degree, internship opportunities to undergraduates of the programme and conduct knowledge sharing sessions with the University.