9 August 2016 12:00 am Views - 1516
CSR Sri Lanka, the only organization dedicated to promoting Corporate Social Responsibility (CSR) in the private sector – invites more dominant players to use Mahoga, the first ever digital platform that would connect two stakeholders for social transformation.
After coming on board as members, stakeholders are connected towards a common cause. By connecting the two stakeholders it would improve some of the most vital issues in the society
such as good governance, equal participation of women, youth empowerment, and healthcare.
Founded in 2013 CSR Sri Lanka has over 40 private sector members. Sri Lanka spends over Rs.4 billion annually on CSR through various avenues however less attention is paid to the aspect of sustainability in most CSR projects as they are mostly non-aligned with national priorities.
CSR Sri Lanka’s mandate is to ensure that corporates engage in meaningful stakeholder engagement activities for their CSR strategy rather than making PR gains. While the platform is powered by Millennium IT, the system is administrated and curated by CSR Sri Lanka, ensuring that all donors and beneficiaries are thoroughly vetted.
Chairman of CSR Sri Lanka Chandula Abeywickrema said that his organization is advocating transformational CSR. “Transformative CSR focuses its activities on identifying and tackling the root causes as to why we are facing unsustainability at our business organizations. You cannot run a business by totally eliminating the relationship with the society and environment. CSR has to be a part of the business strategy,” he said.
Transformative CSR holds the key to making change happen, at a societal, organizational and individual level to create greater impact for the society and environmental enrichment.
For more information about the platform, visit www.mahoga@csrsrilanka.lk