1 August 2017 12:01 am Views - 1281
The Janashakthi Insurance Marketing team accepting the ‘Corporate Social Responsibility Initiative’ award
Janashakthi Insurance PLC was recognized for its work as a responsible corporate citizen at the Fintelekt Insurance Awards 2017 held in Mumbai, India, recently.
The insurer received the ‘Corporate Social Responsibility Initiative’ award in recognition of the ‘Janashakthi Full Option Appathon – the Next Gen Smart Tech Challenge’ (Janashakthi Appathon) initiative.
Launched in 2016 under the theme ‘Solutions to issues caused by traffic’, the Janashakthi Appathon is a team-based challenge that encourages the nation’s youth to propose and develop apps that add value to the lives of the general public.
Speaking about the company’s achievement, Janashakthi General Insurance Limited Chief Executive Officer Jude Fernando stated “At Janashakthi, we are committed to engaging the youth of the nation to become active participants in the rapid digital transformation taking place around the world. As an entrepreneurial organization, we believe in empowering young Sri Lankan entrepreneurs and helping them develop their skills in technology and innovation. This award is a reflection of that belief and commitment, and we are humbled to be recognized at this prestigious forum, as we continue on our own digital transformation in how we deliver insurance solutions.”
Widely respected within the insurance sector, the Fintelekt Insurance Awards recognize and honor the efforts of insurance companies across India and Sri Lanka for achieving significant business objectives. The event’s organizers commended the Janashakthi Appathon initiative for its emphasis on a pressing social issue and providing a platform for the younger generation to contribute to the resolution of the problem.
Janashakthi also recently received several other accolades for its industry-leading work in Marketing and Human Resource Management. The ‘Janashakthi – National Civilian Bravery Awards’ and ‘Janashakthi Full Option Appathon Challenge’ campaigns bagged the ‘Socially Relevant Ad Campaign’ and ‘Best Brand Marketing Campaign’ awards, respectively, at the Golden Globe Tigers 2017 Awards for Excellence and Leadership in Branding and Marketing. Janashakthi was also recognized as ‘Best Employer Brand’ at the Sri Lanka Best Employer Brand Awards 2017.