11 July 2017 12:00 am Views - 2104
The Sri Lanka Institute of Marketing (SLIM) engaged in a generous CSR initiative that involved less privileged children in the society, to coincide with the Sinhala and Tamil New Year.
SLIM with the theme ‘Smiles’ provided delicious and nourishing food, gifts and sport items to 20 less-privileged children at the Sanhinda Children’s Home in Watareka, Padukka, as a gesture of goodwill towards the society.
SLIM staff, council members and Exco enthusiastically teamed up to uplift the atmosphere of the sleeping hall of the children’s home by providing curtains, new bedsheets and pillow covers and repairingceiling fans.
The SLIM team spent the day with the children and presented them with gifts. SLIM also provided lunch and tea for all the members of the home. Sports gear and books were also donated to the children’s home, making it a cheerful Avrudu for the little ones.
The staff of SLIM organized a mini-concert at the venue to showcase the hidden talents of these orphan children and joined them in singing sessions.
The event was to be the first ever CSR for SLIM in 2017.
SLIM CEO/Executive Director, Sanath Senanayake said at the occasion, SLIM’s quest towards specializing and grooming marketers to suit both Sri Lankan and global contexts go hand-in-hand with social responsibility.
“A marketer in the first place has to be a good human-being with a compassionate outlook towards the less fortunate. Marketers deal with people across all strata of the society. Hence a CSR project of this nature, initiated to contribute towards innocent and needy children is significant for SLIM. It was a new experience for our staff. They were actively involved in this CSR activity from its inception. We were deeply privileged to host this CSR event at the Sanhinda Children’s Home”,
he said.
He added, “’Smiles’happens to be a special CSR programme conducted by SLIM. Spending the whole day with the children having song and dance sessions and communicating with them helped us to cheer them up, which was our main focus”.
“One of the prime objectives of SLIM is to provide support to uplift the educational standards of the less privileged student community in the country. Therefore, SLIM is committed to conducting CSR activities of this nature on an annual basis and I would like to thank all the members who supported this event generously” said SLIM President, Elangovan Karthik, responding toa joint request made by the little kids at the Sanhinda Children’s Home made a promise to follow suit next year too with this noble CSR project.
SLIM’s Vice President, Pradeep Edwardsaid that as the national body for marketing SLIM is poised to safeguard the values of the society. He said the ‘Smiles’ CSR initiative by SLIM at the Sanhinda Children’s Home could be treated as a credible gesture towards social responsibility.