4 May 2024 12:00 am Views - 117
Samsung Sri Lanka became the Category Winner in the ‘Home Electronics’ category at the LMD Readers’ Most Loved Brands Awards 2024 recently.
This accomplishment marks yet another consecutive win for Samsung, firmly establishing its dominance in the industry with its state-of-the-art line of TVs, washing machines and refrigerators.
The LMD Readers’ Most Loved Brands Awards, organized by Lanka Monthly Digest (LMD) annually, serve as a reflection of consumer preferences and sentiments across Sri Lanka. Through exhaustive surveys and evaluations, weighing consumer feedback, brand perception, and market performance, these awards serve to recognize and commend excellence across various sectors.
Expressing gratitude for this feat, SangHwa Song, Managing Director of Samsung Sri Lanka remarked, “At Samsung, we are committed to pushing the boundaries of innovation and setting new standards for excellence. Securing the LMD Readers’ Most Loved Brands Award in the Home Electronics category is a testament to the dedication of our team and the steadfast support of our loyal customers.
We are deeply honored to receive this recognition and remain resolute in delivering cutting-edge technology and unparalleled experiences to consumers across Sri Lanka in the future as well.”
Sabry Ansar, Director and Head of CE Biz underscored the company’s commitment to enhancing accessibility and affordability for all consumers, stating, “We are committed to providing the highest-quality products to Sri Lankan consumers and continuously work towards making our innovations more accessible. This includes introducing flexible payment options such as EMI schemes up to 60 months, which allow customers to spread the cost of their purchases over time, making them more affordable, particularly for those in rural areas who may have budget constraints. “
Notably, Samsung Sri Lanka also takes immense pride in being acknowledged as the No.1 TV manufacturer for 18 consecutive years, a testament to its expertise and commitment to excellence in the realm of home entertainment.
Samsung Sri Lanka offers a diverse portfolio of products and services tailored to meet the evolving needs of consumers.