9 June 2022 04:05 am Views - 202
The Bank of Ceylon (BOC) continues to lead the industry as the No.1 Banking Brand in the country for the 14th consecutive year in the country’s leading Brands Billboard “Brand Finance Lanka’s – Brand Annual” for the year 2022. Bank of Ceylon is the only Banking brand to surpass a brand value over Rs.50 billion.
Revolving around Sri Lankan aspirations, ensuring financial security and building confidence within the community to venture into new opportunities, BOC has been a resilient partner throughout its existence to date. With a unique depth of perception of the socio-economic landscape, BOC successfully managed to reach all segments of Sri Lankan society by promoting financial inclusivity specially to include those who are not within the mainstream
banking system.
Commenting on the achievement, Chairman Kanchana Ratwatte said, “BOC as an established brand with roots running deeply into Sri Lankan heritance, always had so much gratitude on the trust placed on the brand by all its stakeholders.
The resilience BOC has shown as the leading banking brand in the country is built through sheer commitment and dedication sustained over many decades based solely on the purpose to serve our people. During this time of unimaginable crisis, our promise goes to all our fellow Sri Lankans that, we at BOC will remain as the trusted financial partner and will strive towards improving the economic wellbeing of the nation as always. My humble appreciation goes to everyone who has been in this journey together with BOC at this juncture,” he added.
“I consider BOC, being named as the No.1 Banking Brand for 14 consecutive years as an unprecedented achievement. We wish to take this opportunity to thank and extend our gratitude to our loyal customers and all stakeholders for inspiring and encouraging us to strive towards excellence at all times. Meeting the evolving demands of our community we assure our customers and the country that the bank will always move forward fulfilling the agenda to serve our people as we have always done,” said General Manager K.E.D. Sumanasiri.