22 December 2023 12:00 am Views - 88
Sri Lanka’s largest private retail bank HNB PLC was crowned as Bronze winners in the Service Brand of the Year, at the recently concluded 22nd Edition of Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards 2023.
Considered the pinnacle of achievement for brands and marketers, HNB emerged as the Bronze winner following a highly competitive evaluation against other brands from across the services sector, including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel, transport and logistics.
“HNB is a brand that has stood out as a steadfast partner in progress to Sri Lankans from all walks of life for generations. As a result, we have grown to serve as a heritage brand for the nation. Therefore, the updates that we made to our brand over the past year had to be strategic and carefully aligned to the ambitious transformation that is taking place at HNB, to gear up the bank to face the future with confidence. We are truly honoured to be declared the Bronze winner in the service category from the SLIM, which serves as a vibrant testament to our continuing brand evolution,” HNB DGM Retail Banking Group Sanjay Wijemanne said.
The SLIM Brand Excellence Awards serve as a platform for constructive rivalry among Sri Lankan marketers. This competition reflects SLIM’s genuine endeavour to elevate marketing as a pivotal economic force, aiding organisations in formulating and implementing potent strategies that triumph in the marketplace and ultimately, capture the affection of consumers.
“Over the past year, our team embarked on an ambitious journey to revitalise HNB’s identity, introducing a more colourful and dynamic design aesthetic logo that reflects the joy and vibrancy of banking with us. This transformation extends beyond a visual refresh, infusing every touchpoint with the same spirit—from our mobile apps to the welcoming environment of our branches.
Our goal was to align our brand with our increasingly sophisticated service delivery, product innovation and community engagement to drive a elevated experiences for all who engage with the HNB brand. By embedding the essence of joy in our brand ethos, we’ve strengthened our bond with our customers and reinforced our position as a bank that’s not only a joy to bank with but also a partner in their financial journey. It is this connection that fosters loyalty and trust, key indicators of our brand’s health and success in a competitive marketplace,” HNB Head of Marketing Upul Adikari said.
Notably, this year’s awards received a record-breaking number of submissions, with a grand total of 175 entries, making it one of the most hotly contested editions of the SLIM Brand Excellence Awards on record.