30 November 2016 12:01 am Views - 2629
Leo Burnett Sri Lanka (LBSL), the local office of Leo Burnett Worldwide, has once again showcased its creative prowess, by securing the No. 27 ranking on Campaign Brief Asia’s ‘Hottest Agencies in Asia’ list.
The agency’s performance also directly contributed to the Leo Burnett network rising one place in the global rankings. Leo Burnett Sri Lanka was also selected as Campaign Brief Asia’s ‘Sri Lanka Agency of the Year’.
An excerpt from Campaign Brief Asia’s results summary states: “Leo Burnett rises one spot in the Network Ranking, and surprisingly, their best performing office is Leo Burnett Sri Lanka in Sri Lanka at #27. Thailand and Jakarta also both contributed.
Leo Burnett Sri Lanka received a steady string of award wins throughout the year and is increasingly being identified as one of the strongest and most high performing creative agencies in Leo Burnett’s regional network. The agency also strengthened its position of leadership in the local marketing communications industry, by securing the top spot on Campaign Brief Asia’s Sri Lanka rankings, scoring an impressive 200 percent lead in points vs its nearest rival TBWA.”
Just like the various sporting rankings, these Campaign Brief Asia Creative Rankings are based solely on performances over the period of July 2015 to June 2016 award shows in the year. If an agency wins an award at one of the shows, they are included on the list and earn points throughout the year with every win.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows. There is no submission or document received from agencies that is then judged. It is based only on the facts - ie. creative award wins.
Commenting on the agency’s continued success, Ranil de Silva – Managing Director, Leo Burnett Sri Lanka stated: “As an agency we have been a pioneer and innovator within the industry, which has helped to strengthen our leadership position. We are also humbled and immensely proud to have been named the best performing office in the Leo Burnett Worldwide network. We are happy to have contributed to the rise of the network’s overall ranking. We hope to maintain our passion for creative excellence as we continue to reach for the stars and lead the way as the country’s foremost advertising and communications agency.”
Leo Burnett Sri Lanka also celebrated several milestones this year which included the annual play shop in Thailand, the ‘Leo Art’ programme and the pursuit of excellence forums. The agency also created history for the agency and country, by winning the first-ever D&AD Yellow Pencil along with two Wooden Pencils. Leo Burnett Sri Lanka was also the only agency from Sri Lanka to win metals at ADFEST and the Spikes Asia Festival of Creativityin 2016.
Over the years, Leo Burnett Sri Lanka has built many powerful brands and developed meaningful partnerships with its clients, whilst delivering gratifying results and gaining industry recognition in Sri Lanka, the region and globally. The company handles a diverse portfolio of clients; it is one of the world’s largest agency networks and is a member of the Publicis Groupe, the fourth largest communications company.