3 May 2024 12:00 am Views - 94
In a groundbreaking move, Loops Integrated, a leading advertising agency in Sri Lanka, partnered with Veracity Group to pioneer a new era in performance marketing.
Veracity Group comprises various verticals, including Veracity Digital, which focuses on tech, while others cover different aspects of business. This strategic alliance aims to revolutionise the marketing landscape by introducing advanced artificial intelligence (AI)-driven solutions both locally and globally.
With Loops’ reputation for innovative marketing strategies and Veracity’s expertise in AI and machine learning (ML) solutions, the collaboration promises to redefine success for clients in the digital age. Veracity Digital, renowned for its AI and ML prowess, brings a wealth of experience in custom software development and tech innovation, making them the ideal partner for Loops’ forward-looking vision.
“We are thrilled to announce this partnership,” said Jeevan Gnanam, a pioneering AI evangelist and data scientist in Sri Lanka who serves on the board of Loops Integrated.
“This partnership transcends the mere union of two companies; it represents the fusion of two visions committed to leveraging AI’s transformative power to redefine the marketing landscape. My passion and belief in AI as a force for good, with appropriate regulation, align perfectly with our goal to spearhead the market with innovative, AI-driven marketing solutions.”
This collaboration represents a journey toward unlocking new potentials with AI, fostering innovation, efficiency and growth beyond a business venture. By leveraging AI and ML technologies, Loops Integrated and Veracity Group are poised to revolutionise business engagement, ensuring companies thrive in the ever-evolving digital landscape.
Combining Loops’ established presence with Veracity Digital’s AI expertise brings a promise to revolutionise Sri Lanka’s marketing landscape aiming to enhance marketing effectiveness and stimulate innovation. This initiative is expected to empower Sri Lankan businesses to compete globally, driving economic advancement and positioning the country as a digital innovation hub in the region.
Loops Integrated and Veracity Group have outlined a comprehensive plan for their strategic partnership, focusing on leveraging AI and ML to enhance marketing effectiveness. Their joint initiatives include the development of customised AI-driven campaigns, the creation of innovative marketing tools and collaborative research endeavours to advance industry standards. Additionally, they will conduct in-depth data analytics, host educational events and provide consulting services to ensure seamless integration of AI into marketing strategies. This professional collaboration aims to elevate marketing practices and foster sustainable business growth locally and internationally.
Through these collaborative efforts, the partnership aims to deliver tangible value to clients, driving innovation, enhancing competitiveness and driving business success in the dynamic digital landscape of Sri Lanka and beyond.