5 October 2016 12:00 am Views - 1692
In his previous role heading Publicis Sri Lanka, Mulafer oversaw the brand management of the agency’s rapidly expanding client portfolio, which included Nestle, Sri Lanka Telecom and other leading local and global brands. Known for being analytical, dedicated and far-reaching, Mulafer continuously inspires his team to strive for excellence and added great value to his clients by developing innovative strategies and penetrative insights. A modern, 21st century thinker, Mulafer understands and executes integrated communication plans with the precision and grace that few can match.
Mulafer has a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK and an MBA from the Postgraduate Institute of Management, University of Sri Jayewardenepura. He has been with the Leo Burnett group for more than nine years and has been instrumental in helping many brands under the agency’s purview, to reach beyond their targets to achieve groundbreaking levels of success. In 2011, he was appointed to Leo Burnett Bangkok for a two-year post where he was responsible for managing all engagement planning activities for P&G in the ASEAN region across five key markets. He also served as the ASEAN Regional Planner for Twinings Tea.
Commenting on Mulafer’s new appointment, Leo Burnett Group Sri Lanka Managing Director Ranil de Silva stated, “The entire agency team would like to congratulate Firzan on his new appointment, we believe that he will make a significant contribution to the Publicis office in Vietnam and add immense value to the agency’s client partners. One of the main benefits of being part of a global advertising network such as the Publicis group is that high-performing professionals are provided with access to a multitude of multi-disciplinary opportunities across the region.
It is most definitely an accolade for the Sri Lankan office to have the opportunity to post its team member to other offices across the region. We are delighted that Firzan will be able to embark on this new chapter in his professional journey. My team and I wish him all the best as he takes up his new post in Vietnam.”
Also commenting on his appointment, Mulafer stated, “I’m extremely excited to be joining the Publicis team in Vietnam, especially after being at the helm of Publicis Sri Lanka for so many years. I look forward to growing within the Publicis network and working closely with the agency’s diverse client portfolio.”