22 August 2017 12:00 am Views - 1027
Sri Lanka Institute of Marketing (SLIM) held its second inauguration of the Chartered Institute of Marketing (CIM) classes for the current year recently at SLIM Home, Colombo.
Fresh intakes are now on and students will follow CIM classes at SLIM Home.
SLIM being the national body for Marketing is the foremost and the longest standing CIM accredited study centre in Sri Lanka.
CIM is the ideal marketing qualification for budding marketers on their quest towards becoming fully fledged marketers in the global arena. SLIM students have added immense credibility to CIM studies at SLIMby winning CIM world prizes over the years.
A large group of participants comprising of Advanced Level students, school leavers, young executives and their parents participated at the inaugural event which shed light on the vast purview of CIM studies, the global context in marketing and the opportunity for an individual to enter the international marketing arena via the CIM qualification.
The diverse panel oflecturers that represent the cream of marketing practitioners in Sri Lanka, with their prowess and exposure, would bestow SLIM’s CIM students with great knowledge in marketing and its finer points.
SLIM students who have obtained CIM qualifications and become chartered marketers are championing growth of their respective companies here and abroad. These facts are testaments to the credibility and tutoring prowess of SLIM.
SLIM Vice President Pradeep Edward who is also the Director/CEO of GAP Holdings, gracing the occasion said, “SLIM being the national body for Marketing has its core value of being responsible for the qualifications granted by the institute. Feedback from the corporate sector is a testimony to SLIM’s success story. As an invaluable mentoring entity, SLIM is well known for its innovative training programs, individual tutoring and multiple support sessions on marketing”.
He added, “SLIM members consist of top marketing professionals. We conduct networking events providing an opportunity for SLIM students to mingle with these professionals, build relationships with them, network with them and be inspired by them. Students also have the privilege of participating in student committees in national level marketing events such as SLIM-NASCO, Marketers’ Night, Effie awards and SLIM Toastmasters”.
CIM Sri Lanka Chairman Brian Selvanayagam who is the Managing Director of On’ally Holdings also participated at the inaugural ceremony.
Senior lecturer, marketing consultant, trainer, tutor and Chairman – Education Reforms Committee of SLIM, G S Sylvester outlined the CIM curriculum and said that a SLIM student, by obtaining 100 marks for a CIM subject has produced a world record. He mentioned that SLIM has yielded another Sri Lankan Prize Winner in Marketing, Mohomad Fazny Farook in the CIM examination in December 2016.
SLIM CEO and Executive Director Sanath Senanayake noted, “The core object of SLIM is to add value to the marketing fraternity and elevate the status of marketing in the country. It is with this objective thatSLIM provides quality coaching, study material and maintains a very high standard in tutoring enabling students to deliver exceptional results”.
“CIM students of SLIM are assured that they are endowed with thorough and comprehensive knowledge in Marketing. CIM lectures are benchmarked with global standards. SLIM students who have obtained CIM qualifications have added immense value to their professional and personal lives. Most of them are working in local multinational companies and some have secured employment abroad”, he added.
Invaluable training programmes and marketing programs offered by SLIM have made the marketing fraternity in Sri Lanka perceive SLIM as a credible mentoring entity.