18 October 2017 09:54 am Views - 1509
Benchmark Innovation is an ad agency that has continued to dazzle the advertising landscape with their creative prowess.
The agency understands the importance of creating relevance through creativity and firmly attributes their success to this way of thinking. From activation to above-the-line communication, Benchmark refuses to sway from their mantra when contemplating the next great idea.
Another secret to the agency’s success lies in their perpetual search for innovation across the communication mediums they operate in. Even after a string of victories at the Effies, including being awarded ‘The Most Effective Agency of the Year’ award in 2014 and bagging the only Gold award in 2013, Benchmark is showing no sign of slowing down, and now, with the digital wave taking over society the agency has resolved to take the digital future by storm.
That is why Benchmark places great emphasis on integrating the traditional mediums with more advanced new age media. This is to take things like brand activation to a new level, by creating sustainable platforms the brand can build on, while amplifying brand experiences through storytelling.
Having recently won ‘The Best Digital Integrated Campaign’ award at the Zero One awards organized by Sri Lanka Telecom, together with SLASSCOM and ICTA, Benchmark Innovation sees this award as an evolutionary step towards adapting to the digital revolution. Over the past 10 years Sri Lanka has seen ground-breaking developments in its digital landscape and Benchmark Innovation is proud to be among the few agencies that have chosen to fearlessly adapt to the massive digital movement.
The creative squad at the agency notes that the fast-growing digital arena has unlocked enormous avenues for institutions and ad agencies alike, to utilize as well as provide creative solutions; avenues that were not available a few years ago. Being a continually evolving medium, digital channels challenge brands to adapt to ‘Information Communication’ and ‘Information Technology’ while the brands that fail to adjust in time, face the risk of becoming obsolete in a constantly innovating market.
“Digital is a platform that has simplified the way we communicate and yet amplified everything we are attempting to say. Its interactive attributes have given us fresh perspective on how to speak, behave and react to the consumer, while helping build relationships that are real and lasting,” says the creatives at Benchmark.
The agency believes that today’s organizations are at the intersection of creativity, humanity and technology and that the best ideas in the business are the ones that embrace this reality, and being in an industry that holds a deep understanding of human nature, agencies have an unusual aptitude to come up with memorable, artistic solutions for clients. Benchmark also states that the amalgamation of these skills with the cutting-edge developments in technology help them discover new ways to bring value to people’s lives. It allows for the redefining of what it means to be a creative agency and how it can help shape modern society.