CMA conducts two-day workshop on Business Analytics and Big Data

13 January 2016 03:23 am Views - 2120

The Institute of Certified Management Accountants (CMA) of Sri Lanka & Certified Professional Managers (CPM) in association with IFIM Business School, Bangalore, India with support from Association of Management Development Institutions of South Asia (AMDISA)   has   organized a two -day hands-on workshop on “Business Analytics and Big Data.” 
The workshop will be held from 20th Jan to 21st Jan at Distance Learning Centre, 28/10, Malalasekara Mawatha, Colombo -7.
Businesses have realized that Analytics is an important driver for profitability, return on investment and operational efficiency of all organizations, now and in future. Of late, E-commerce, web analytics, M-commerce and social media   analytics have also gained huge momentum.  To capture competitive advantage, in addition to traditional analytics knowledge, organizations are looking for professionals with Big Data Analytics skill sets. 
With this in mind, we have designed  this workshop  for Business Analytics practitioners  and  academia from  Finance, accounting, operations, retail, marketing, HR, IT, and others who are interested in  understanding how analytics tools – with emphasis on  big data analytics tools-  improve decision–making process. 
The   workshop will primarily focus on Hands-on training with data-driven techniques- both exploratory and predictive analytics tools - for mining business data.   Following topics will be discussed:

•  Evolution of Business Analytics form Analytics 1.0 to Analytics 3.0 (Big data analytics techniques)
•  Hypothesis-driven culture based on Statistical  tools vs. Data-driven techniques
•  Market Segmentation and Clustering
•  Predictive analytics  
•  Decision Trees
•  Forecasting Models :Time series Models
• Hands-on Practice  on Rattle(R based UI) and SPSS 

We will   walk through the participants some analytics applications for business problems in Marketing and CRM, Retail, Banking and Finance, Telecom, HR etc. In addition, we will expose the participants to big data world –in particular to web analytics and E-commerce analytics (Computers will be provided to each participant)  The Analytics experts from IFIM Business School Bangalore, India will conduct the workshop with Hands-on Sessions. 
Those interested to register should contact the CMA secretariat Ms. Shanthi on 071-4705536 or e-mail: registrations@cma-srilanka.org