Finetech hosts Google Forum on how to be successful with big data

1 October 2015 06:30 pm Views - 1287

With over 200 customers in their portfolio and the only authorized ‘Google for Works Partner’, with over 10  Google-certified sales and engineering professionals, Finetech  has been providing cloud-based solutions such as state-of-the-art Customer Relation Management, Customer Support Management, Leave and Approval Management systems, as easy-to-use organisational solutions. 

As Google’s local enterprise partner, Finetech harnesses cloud benefits for its customers, from small to medium and large organisations, with proven results that this is the most cost-effective method of deploying IT tools now.

Finetech CEO Clehan Pulle said, “The cloud has allowed businesses of any size to compete on a level playing field. They don’t need upfront capital investments or mission-critical applications. They just need half a day with us and we will have them ready for deployment.”

Demonstrating these possibilities at a series of forums organised by Finetech were Google Cloud Platform Sales Lead Southeast Asia Melina Lee and Google Cloud Platform Technical Lead Karthik Rajasekharan. 

Big data has been growing at exponential rates over the years with at least three billion people on the Internet at any given time, and 247 billion emails sent on a daily basis. This is just some of the off-the-chart statistics creating web traffic on many online platforms. As such, this is a perfect opportunity for marketers to use big data analytics in order to set specific marketing metrics for understanding online customer behaviour. Google has seen and understood this gap between marketers and the effective use of big data and has come up with methods to bridge this gap at minimum investment to the user, stated Lee.

She further added that the mobile trend in Sri Lanka, which surpasses the world’s 68 percent growth in mobile Internet, is indicative of the need for cloud data usage. Businesses are slowly moving to the cloud, she explained and this is because it allows them to reduce the overall cost of ownership and creating economies of scale by passing data on to the vendor. It is optimised, scalable and flexible, allowing you to upgrade to the latest technology while being on the cloud. Finally, being on the cloud leaves the management of infrastructure and operations to the experts so that you can focus on your business.