HSBC Fashion Fund for Emerging Designers

22 February 2022 12:00 am Views - 150

Five high-potential designers to be selected in 2022

With HSBC Colombo Fashion Week 2022 (CFW) scheduled for the end of February 2022, the organization has announced the launch of the HSBC Fashion Fund for Emerging Designers, as part of its Emerging Designer programme. Commencing this year, and going forward, five high-potential emerging designers will be selected and supported by this new initiative. The HSBC Fashion Fund aims to help rejuvenate and spur on creativity and innovation within Sri Lanka’s fashion and design industry, which has faced severe challenges since 2020, with established players struggling and newcomers facing business closures and other hardships.
Announcing the launch, Ajai Vir Singh – Founder and Managing Director of Colombo Fashion Week said, “I am very pleased to announce this new support-focused Fund and really thankful to HSBC for collaborating with us in this regard. Our partnership with HSBC extends over 15 years and they have clearly understood our vision. Today, as a result, we have been able to create this fund to support younger designers. As we move forward, this Fund will be developed further, based on the learnings and feedback we gather along the way. The establishment of the HSBC Fashion Fund for Emerging Designers is a great victory for the industry in Sri Lanka in terms of creating an environment that is conducive to fostering new and emerging talent.”