Tourism industry stakeholders joined hands to promote destination Sri Lanka to the Indian market by launching an innovative influencer campaign themed ‘Seeing is Believeing’.

The initiative is rolled out by Cinnamon Hotels and Resorts, Walker's Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, together with Sri Lanka Tourism Promotions Bureau (SLTPB) and national carrier SriLankan Airlines.

A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and follower base. The influencers were shortlisted by SLTPB from among 150 candidates.  

“The ‘Seeing is Believing’ campaign represents a powerful synergy between industry leaders who recognize the immense potential of influencer marketing in the digital age,” the SLTPB said in a statement to the media.

By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travelers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer, it added.