28 February 2022 08:38 am Views - 294
Mahindra & Mahindra Ltd of India and Ideal Motors in Sri Lanka hand over first new Bolero City Pikup, first single cab pickup to be assembled in Sri Lanka, to Suren Cooke Agencies Director Suren Cooke, at Waters Edge Battaramulla on Thursday. From left: Mahindra & Mahindra Automotive Division Head of International Operations Sachin Arolkar, Suren Cooke Agencies Director Suren Cooke, Mahindra & Mahindra Automotive Division CEO Veejay Nakra, Ideal Motors Founder and Chairman Nalin Welgama and Ideal Group Deputy Chairman Aravinda de Silva
Mahindra & Mahindra Ltd (M&M) and Ideal Motors, a fully-owned subsidiary of the Ideal Group, announced the start of deliveries of the new Bolero City Pikup in Sri Lanka.
With this, Bolero City Pikup becomes Mahindras first single cab pickup to be assembled in the country. The vehicle has been in production at Mahindra Ideal Lanka’s automotive assembly plant in Welipenna. The first batch of vehicles was delivered to the customers at an event held in the city.
Sri Lanka is one of M&M’s most important overseas markets. M&M has been present in the country for more than 25 years with a robust automotive and farm portfolio. The brand has been holding a leadership position for over 10 years in the pickup category.
The addition of Bolero City Pikup will further strengthen its position in the category. With the gradual opening of the market amidst the pandemic, the commercial vehicle category is witnessing an increase in demand. Mahindra is boosting its production capacity at the Sri Lankan plant to meet the market demand for single cab pickups.
M&M Automotive Division CEO Veejay Nakra said, “Sri Lanka has been a strategic market for Mahindra. We have been scaling up our local presence by expanding the product range through the Make in Sri Lanka initiative. With the addition of the Bolero City Pikup to our portfolio, we will further reinforce our leadership in this category. I am delighted to announce the introduction of the first locally assembled pickup in
Sri Lanka.
Addressing the gathering, Ideal Motors Founder and Chairman Nalin Welgama said, Ideal Motors and Mahindra have been working together for a decade to deliver value to our customers. Our small commercial vehicle range has played a pivotal role in the economic development of the country over the last many years. This new Bolero City Pikup will open many opportunities for small and medium entrepreneurs in the country. We believe in giving the best customer experience through our islandwide network.”
With easy manoeuvrability, big cargo box and reliable high-power engine, the new Bolero City Pikup has been designed for urban and rural applications. This pickup will offer class-leading cargo capacity and payload in the category,
thus enhancing the earning potential for its owners. This will be supported by a class-leading extended warranty of 36 months/100,000 km. Customers are assured to earn more profit and have complete peace of mind. The Bolero City Piup comes with an attractive launch price of Rs.3,075,000 onwards.