6 June 2022 09:19 am Views - 225
With the view of ensuring consumers continue to enjoy its favourite chicken brand, New Anthoney’s Farms (Private) Ltd, a name synonymous with the domestic poultry sector, recently reaffirmed its position to provide adequate and uninterrupted supply of its meat range amidst feed shortages and the growing challenges facing Sri Lanka’s economy. The poultry industry speculates production to contract by one-fifth this year, primarily due to the surging feed costs, as import of the raw materials for feed is raising alarm because of the impending dollar shortage, resulting in access and availability of good quality and nutritious feed becoming scarce.
The Haritha Hari concept at New Anthoney’s Farms is an all-natural process that is nutrient-rich and free from any antibiotic or hormones, including its feed completely made of natural ingredients. It follows strict biological measures and farming practices, adhering to animal welfare standards in line with that of the National Chicken Council, USA. It was also the first and only poultry producer in Sri Lanka to embrace biodegradable measures in its food packaging process.
In the last two years, despite the unprecedented pandemic, New Anthoney’s Farms made a bold move to establish its presence globally, yielding orders from some of the key international markets for its Anthoney’s and NoBiotic chicken brands and achieving an export income of US $ 1.5 million for the year 2021/22. This has enabled the company to also bring in the much-required forex into the country.
“We have expanded our state-of-the-art production facilities in the recent years to cater to the increasing demand locally and internationally. We have put together a well-defined export strategy with the aim of becoming one of the leading meat exporters in Sri Lanka renowned for its world-class green standards and sustainable practices,” added CEO Neil Suraweera.