14 June 2016 02:29 pm Views - 1629
Created for award winning client, People's Leasing & Finance PLC
Setting the pace with great designs and never before seen innovation, Optima Designs has produced Sri Lanka's first Annual Report that incorporates augmented reality to tell its story. The PLC report entitled 'Invictus' pays homage to the fearless spirit of the client while celebrating their two decades in the industry.
D. P. Kumarage, CEO/ GM of PLC said, “We are pleased to present our Annual Report that features augmented reality technology for the first time in Sri Lanka. PLC has been always a trendsetter for the industry and with the support of Optima Designs we were able to make this a reality. We truly recognize their support and commitment to make this a success.”
Optima's Chairman, Lilamani Benson said, “I am so proud that our Creative teams had the nerve to tap into cutting edge technology and create an unprecedented leap for our valued Client. Now that's real innovation. And we truly value the Clients who have the imagination to be open to such ideas! It gives us all wings to fly!”
Anjum Cader, MD/CEO of Optima Designs shared her thoughts on this novel project. “We have always wanted to do something different with every report that we produce and when it comes to this client, we pull out all the stops since they are always open to new and exciting ideas. After a lot of research, the team came up with the idea to make the report highly interactive where the story literally leaps off the page. You have to see it to believe it”.
Dilukshi Fernando, Creative Director heading the creative team shed light on the action behind the scenes. “We have never done something like this before, and in fact, it is a first for Sri Lanka. Together with the expertise of Shift Solutions Pvt. Ltd., we were able to tell an inspiring story by marrying great design and advanced digital technology. We have definitely set the bar higher with this report”.
Head of Projects for Optima, Renata Daniels has been handling PLC for many years and states, "Working with them has always been a refreshing experience. They have an open mind and are always supportive of the innovative ideas we have to offer. I think it's indicative of their success and their future and we can't wait to see what the next year brings.”
Readers are able to download the PLC app named “PLC AR” created for the report onto their smart phones from The Apple Store or Google Play, and once it is pointed at the special sections on the cover and inner content, they will be able to view videos and animations that takes it from ordinary to extraordinary.
Optima Designs Pvt. Limited offers innovative design coupled with excellent service and quality products that will stand out among the rest. Check them out at www.optimadesigns.lk