Samsung signs up youth icon Yohani as brand ambassador

4 September 2021 12:00 am Views - 669

Samsung, has signed music artist and youth icon Yohani de Silva as the brand ambassador for its premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and all its future launches. 

Yohani is a singer, songwriter, rapper and multi-instrumentalist (she plays the piano, guitar, trumpet and ukulele) - a genre-breaking force of nature who intermingles pop, rhythm and blues, hip-hop and alternative, with fiery yet focused fluidity. She was also the first local artist to cross one million subscribers on YouTube.

The stunningly stylish Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most powerful and premium foldable devices that set new benchmarks for smartphone design and technology, come with an array of more optimized foldable experiences allowing consumers to unfold newer experiences. 

From the iconic design to the immersive large screen experience, Galaxy Z Fold3 and Galaxy Z Flip3 offer unique new ways to work, watch and play.

“Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Yohani’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them.”

“Samsung’s new foldable phones look sleek and come in interesting color options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable,” she said.

“It is a pleasure to be a part of this innovative journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” said Yohani.

“We are happy to have partnered with Yohani de Silva for our foldable campaign in Sri Lanka. The launch of Sri Lanka’s first Foldable Smartphone launch demands a youth icon to come on board as a brand ambassador. The main focus of the next generation of foldable smartphones is its openness. 

We were on the search for a brand ambassador that could fit in with the open and boundary-breaking nature of our flagship products, and Yohani’s persona is a perfect fit. We look forward to releasing the best foldable technology to Sri Lanka with Yohani as our brand ambassador,” said Kevin SungSu YOU, Managing Director, Samsung Sri Lanka.

“I am very excited to partner with Samsung in their venture to bring foldable technology to Sri Lanka. The brand is bringing cutting-edge and flagship technology to Sri Lanka and I am proud to be a part of it,” stated Yohani de Silva.