26 March 2022 12:27 am Views - 112
From right: Representing Seylan Bank; Gamika De Silva (Assistant General Manager - Marketing & Sales), Nalin Karunaratne (Head of Brands - Brand Marketing Unit), Nadunika Pallegangoda (Brand Marketing Executive - Brand Marketing Unit) and Representing Wildlife and Nature Protection Society; Jehan Canagaretna; (General Secretary), Tammy Flamer Caldera (General Committee member), Devika Wijesinghe Rohana (Head of Wild Kids) and Spencer Manuelpillai (President)
Seylan Bank recently announced its partnership with the Wildlife and Nature Protection Society (WNPS) as official banking partner to support the ‘Wild Kids’ initiative.
The effort is brought forward with the objective of forming an interest in the environment and highlighting the importance of conservation among children through education and fun-filled activities.
‘Wild Kids’ will conduct nature conservation related educational engagement through physical and virtual workshops, virtual nature walks, field trips as well as photography, re-cycling and eco-friendly projects. The aim is to encourage the present-day children, who are creative and innovative, to channel their skills towards safeguarding nature.
Seylan Tikiri partnered with WNPS previously for project ‘Upcycling’, which successfully reached a very affluential niche in the market and received positive response. Following that project, the bank partnered with ‘Wild Kids’ as a continuation of the effort.
“In an era when children are absorbed into digital platforms more than ever, Seylan Bank sees it as our responsibility to encourage the relationship they have with nature and wildlife, and understand that the roots of our existence lie in nature and the sustenance of it,” said Gamika De Silva, Assistant General Manager - Marketing and Sales, Seylan Bank.
He added that engaging the Tikiri Kids with the ‘Wild Kids’ project is a matter of strengthening the bond between children who are to inherit the earth and the environment that needs recovering.
“It is also an essential role that Seylan Bank gets to play, by inspiring these children to do what they love for the betterment of our world,” added de Silva.
As Children are the drivers of change and conservation actions driven by them can play an important role in social development, Spencer Manuelpillai, President, Wildlife and Nature Protection Society said it is with this understanding that the ‘Wild Kids’ efforts was initiated.
“We are grateful to Seylan Bank and Seylan Tikiri for joining us in actioning a range of activities for our children who will be the definite beneficiaries of all our attempts to safeguard our environment and ensure that we leave a beautiful and healthy world for them,” said Manuelpillai.