12 February 2022 01:08 am Views - 775
Spa Ceylon Ayurveda Wellness commenced their strategic entry to the highly lucrative wellness and beauty markets in the Gulf Cooperation Council (GCC) region by opening its first outlet at the Mall of Arabia in Jeddah, Kingdom of Saudi Arabia (KSA).
The world’s largest luxury Ayurveda chain will expand its footprint in the Middle East by opening stores in Dubai and Abu Dhabi in the United Arab Emirates (UAE), Muscat, Oman, and Kuwait.
“As a brand, we pride ourselves on understanding global customer preferences & engaging with them. With this in mind, we have considered the uniqueness of this region, in terms of the people, climate, culture & their lifestyles, and have begun to create a uniquely customised regional offering,” said Shiwantha Dias, Managing Director & Co-founder, Spa Ceylon.
“We have combined Luxury Ayurveda with the romance of old Ceylon and vintage Middle Eastern design elements, to roll out an exclusive Eid Celebration themed Festive Gift collection to this market, to be followed by premium fragrances and unique wellness formulae designed specifically to appeal to this consumer,”he added.
Spa Ceylon Co-Founder Shalin Balasuriya expressed confidence in Spa Ceylon making it big in the Middle East due to its unique offering.
“Spa Ceylon has great potential in this market. The brand’s combination of the age-old Ayurveda wisdom, fine natural ingredients and the cultural aspects of Ceylon will carve out a unique positioning that will resonate with the Middle Eastern clientele,” said Balasuriya.
Spa Ceylon aims to expand its global presence in FY22/23 with 25 new locations, to reach an expanded 150 store footprint in more than 25 countries across 5 continents.
The brand is planning to open several new markets in Europe, including Spain, Lithuania, Norway, Sweden & the Netherlands; while further new store openings are also on the cards, including London, England, Lisbon, Portugal, Johannesburg, South Africa, Taipei, Taiwan and across Sri Lanka.
As a conscientious global brand, Spa Ceylon is committed to increasing their focus on sustainable sourcing; using more recyclable packaging and adopting cleaner & greener production processes, thereby further reducing their carbon footprint.
Founded in May 2009 by brothers Shiwantha Dias and Shalin Balasuriya, ‘Spa Ceylon’ has fast become a dynamic force in the global luxury wellness sector and has taken its Luxury Ayurveda brand to the world, becoming the world’s largest Luxury Ayurveda chain. Spa Ceylon captures the romance of old Ceylon combined with ancient Ayurveda wisdom to create their range of majestic spa rituals and Royal wellness formulae designed to soothe, calm and relax the body, mind and soul.