Asian Alliance Insurance launches ‘Digital Academy’

9 February 2015 05:10 am Views - 1363

Asian Alliance Insurance, as a part of its corporate responsibility contribution towards the insurance industry and all those who have an interest in the field, recently launched an i nformation platform for i ndustry professionals, a portal linked to the company website titled ‘Asian Alliance Digital Academy’.


The new portal, Asian Alliance Digital Academy is a start and moving forward will contain articles relating to insurance case studies from various industry professionals with a view towards providing those studying the subject with detailed insights. Related aspects such as career guidance and essentials to succeed as an insurance professional will be subsequently incorporated, including a ‘blog’ that will take questions and provide a forum for topical insurance matters.

Speaking at the event, Sri Lanka Insurance Institute President Sanjiv Keerthiratne commented, “I congratulate Asian Alliance Insurance for being the pioneer in the industry  to introduce such a valuable concept. Considering the fast-spaced lifestyle many of us live in, it is difficult for many to attend an institute or an academy to pursue their studies.

With the evolving trend of digitalizing education, today we commend Asian Alliance for adding value to the insurance industry and working towards sustaining a well informed and skilled set of professionals to service the growing insurance customer base of Sri Lanka.”


Commenting on the launch of the Digital Academy, Asian Alliance General Insurance Ltd Director/Chief Executive Officer Ramal Jasinghe said, “At Asian Alliance it is our mission to provide quality products and services through quality people and processes. In this context, we invest on educating and creating opportunities to enhance the knowledge of our employees as well as prospective candidates who wish to pursue a career in the insurance industry. The portal which is designed for selflearning, will contain, articles, interviews, case studies and lectures from well experienced professionals who have been in the insurance field for decades.”

Asian Alliance Life business that is currently ranked fifth in the market provides its customers with a level of service and attention that is unmatched in the industry where the focus remains undivided and is always aimed at providing the best protection plans that are perfectly customized to meet specific requirements of a diverse clientele.



The general insurance business is coming back strongly with novel concepts and innovation that is completely oriented towards customer convenience, with the new Drive Thru concept and 365-Day Insurance that will primarily target motor customers. The health business of the company has also improved tremendously and is currently ranked number four in the industry.

Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in healthcare, retail, ICT, leisure, automobiles and financial services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.