Brandix sponsors top squash tournament for 2nd year
2 February 2015 04:37 am
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The Brandix Group supported the 2015 J.P. Morgan Tournament of Champions in New York for a second consecutive year, gaining valuable visibility in the USA, a key market for Sri Lanka’s single largest apparel exporter.
Brandix was a Bronze Sponsor and Official Apparel Solutions Partner of this tournament, the world’s largest spectator squash event.Some of the sport’s greatest practitioners were among the 23 nationalities represented at the tournament, held in New York’s Grand Central Terminal from 16 – 23 January, and watched by an estimated 200,000 spectators.
As part of its sponsorship of this major event on the Professional Squash Association (PSA) calendar, Brandix presented custom-designed and branded players’ shirts to the 32 players in the Men’s draw and the 16 players in the Women’s draw.
Top Egyptian squash players Mohamed Elshorbagy, the world’s No. 1, and Raneem El Welily, world no. 2, pictured here with their Brandix branded shirts, won t he Men’s and Women’s championships respectively, beating England’s Nick Mathew and Alison Waters.
The Tournament of Champions has been a staple on the PSA circuit since 1993 and is played at a specially erected court in Grand Central Terminal’s Vanderbilt Hall. Spectators are treated to an action-packed week of competition involving virtually all of the top ranking players in the world.