Sunquick creates Golden moments with “Sunquick Gold”

3 April 2015 10:08 am Views - 7417

Sunquick, Sri Lanka’s number one brand in the Fruit Squash and Cordial market has reached yet another milestone through the introduction of a new flavour to its product portfolio. Sunquick launched its new flavour "Sunquick Gold- Orange, at a glamorous launch ceremony held at Cinnamon Lakeside, Colombo, recently. The new packaging and communication material of the new product were also unveiled at this ceremony.
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Sunquick Gold, the newly developed Sunquick orange recipe is the sweeter alternative to other orange cordials. The new Sunquick Gold is based on a new recipe, a special blend that gives Sunquick Gold the sweeter taste. With the new concept design and taste, Sunquick Gold provides significant value to the category and stretches the Sunquick brand. Sunquick Gold invites new consumers to the category without alienating current Sunquick Orange users. All in all, a golden opportunity for the Sri Lankan customers to experience the internationally newly developed recipe with a premium quality. The new label design emphasizes the premium and unique taste of Sunquick Gold. With the black and gold colors, Sunquick Gold will stand out on the shelves and be easy for consumers to recognize. 

Mr. Mangala Perera, Executive Director, C. W. Mackie PLC sharing his views on the occasion said, "Sunquick Gold is a line extension to the existing Sunquick brand. We will introduce a new product to the market that has a strong reference back to the original Sunquick brand. We want our loyal consumers to understand the value of creating Golden Moments for each other. We remember Golden Moments for life and that is what Sunquick Gold is all about. Speaking further about the launch, he said, "Consumer tests show that there is a market opportunity in changing our basic flavor to a sweeter version. With Sunquick Gold, we use a special blend, making the product taste even sweeter."

C. W. Mackie PLC Chairman, Mr. W. T. Ellawala expressing his views said, "Sunquick is a Danish global brand that is consumed by millions across the world. Sunquick is widely available in any part of the world and, in Sri Lanka, Scan Products division of C. W. Mackie PLC is the local partner for bottling, distributing, and marketing Sunquick under the original Danish recipe for the last 37 years."

Sunquick contains no artificial sweetness, colors or flavours. Since it is a concentrated squash with the recommended 1 + 9 dilution ratio, it is economical and gives value for money. Furthermore, it is a family drink and provides the real natural taste of fruits for the whole family.

Scan Products Division consists of state-of-the-art factories for the bottling of Sunquick Fruit Squash and Scan Brand Water, which are fully automated factories with zero human touch in the processing line.

EU standards are adhered to and these are certified in SLS accredited with ISO 9001:2008, ISO 22000:2005, HACCP, GMP and HALAL to maintain a very high level of quality and the utmost priority is always given to maintain this level of high quality and standards.

Scan Products Division testing laboratories are equipped with the state-of-the-art testing equipment and are staffed with skilled and experienced personnel. Comparative analyses are performed on products in accordance with local and international regulatory standards. It is only after every single bottle meets our internal quality standards and fully conforms to international standards that it leaves the plant to be enjoyed by consumers.

Apart from Sunquick, Scan Products Division is  engaged in manufacturing, importing and distributing branded FMCG products specializing in the food & beverage category, which includes well-known local and international brands, such as Scan Jumbo Peanut, Scan Bottle Water, Kotagala Kahata, Star brand Essence & Colouring, Oceanfresh tuna, and N-Joy Coconut oil.