TVS Lanka launches new campaign for Wego

28 August 2015 06:09 am Views - 2774

TVS Lanka, the premier automotive company specialized in motorcycles, scooters, three-wheelers, spare parts and lubricants, launched its brand-new campaign for TVS Wego. 
TVS Wego is the only scooter in Sri Lanka with ‘Body Balance’ technology. The new campaign ‘Winning Boundaries’ (Seema Jayaganna) focuses on TVS Wego scooter’s key features like body balance, telescopic suspension, tubeless tires, under seat storage, gas-powered mono-shock and digital meter by highlighting the brand as an all-terrain scooter.
Speaking to media TVS Lanka Head of Marketing Hashan Haputhanthri said, “TVS Wego brand is the best among the category of scooters in TVS and as well as in the industry. The brand promise revolves around as a scooter that fits into any terrain. It was a great experience to shoot the Wego commercials in the Padukka area and credit should go to Media Zone Production House and Triad. Targeting the age group of 20 – 55 males and females 20 – 45 with a lifestyle of aspirational/comfort seekers/fashionable was the ideal consumers to attract. Sri Lankan consumer is truly positive and through this TVC we want to uplift and credit the consumer. Scooter riding in our country is a fashion and a style. Sri Lankan consumers are really smart and innovative.”
TVS Lanka AGM Sales Geethal Anthoney indicated, “This is a moment where our two-wheeler team becomes high in morale and a campaign of this nature will definitely uplift their morale further. Our dealer network, which is doing a fantastic job, is jubilant about this campaign. TVS Wego has the best-in-class mileage where it gives 62km for a litre of petrol. Also, its ruggedness has won the heart and mind of all consumers in Sri Lanka. It’s available in our dealer points islandwide.”
TVS Motor Company has the unique distinction within automotive industry, of being the only two-wheeler manufacturer to have been awarded the Prestigious Deming Award in 2002. TVS Motor Company is the only Indian automobile company which won the Prestigious Deming Award. The Deming Award is a global quality award that recognizes both corporates and individuals for their contributions to the field of Total Quality Management (TQM) and businesses that have successfully implemented TQM.


TVS Lanka is the pioneer and the technological leader in the Scooter market with a large array of Scooters; Scooty Pep, Scooty Streak, WEGO and Jupiter, which is the latest addition. Scooty pep was the first to launch in the country and has a tremendous growth in sales. The new Gen Scooty pep+ is for that “bubbly teenage girl who is around 19 years”. Scooty pep+ is Economical, Easy to maintain/handle and fashionable and is available in various colours of your choice. Scooty Pep+ is considered as the entry scooter since it has a 90cc engine but with a host of features like Eazy centre stand, econometer, mobile charger apart from being the best fuel efficient scooter with 65 KMPL.
TVS Wego has perceived as the most modern unisex scooter in the country. It is for extreme unisex usage and ridden by both male and female who are around 25 years of age and more rugged in nature, could be used in all terrains. The new Wego boasts Body Balance technology which makes manoeuvrability easy in touch traffic conditions. Its 110cc CVT-i   engine gives best-in-class mileage and comes with digital speedometer.


TVS Jupiter has been perceived in the mind of a Sri Lankan as the ‘Scooter for the executive’ is lifestyle led, more manly, big in size, smart and male attitude driven. Usage wise it’s for more office/professionals. This is for a 24-year-old young executive.  Features like largest front leg space, brightest headlamp and unique pass by switch provides added benefits to customer. In their motor bike category Apache being the flagship brand has been receiving overwhelming user confidence for its unique style and unmatched performance. Apache RTR, Metro, XL SUPER and Phoenix are the brands in the main stream of the two-wheeler category.