WOW.lk ‘Back to School’ Promotion; an Immense Success
12 January 2015 11:09 am
Views - 1946
Continuously being at the forefront of e-commerce innovation, Sri Lanka’s largest online shopping mall, WOW.lk launched for the first time in Sri Lanka, an online ‘Back to School’ promotion campaign, offering a range of products for students as they prepare for the new school term. Running for a duration of three weeks, the promotion featured an array of school supplies and classroom necessities offering parents a very affordable and attractive catalogue of products to choose for their children ahead of the commencement of the school season.
The ‘Back to School’ campaign offered amazing discounts on a variety of school staples such as school bags, pencil cases, lunch boxes, water bottles and notebooks from reputed brands such as Atlas, Platignum, Promate, Rajsons, Maliban Traders, Safraz Corner and Colombo Center. A variety of educational games such as puzzles, play mats and toys were also available discounted prices. Socks and inner wear from Bluetex and Good were also available with special discounts to provide ultimate comfort for school goers.
Commenting on the promotion Naresh Sathasivam, General Manager – Sale and Business Development at WOW.lk stated, "Preparing to send your children back to school straight after the rush of the December festivities is almost always a hectic experience, shopping at many stores and running against the clock to get all the necessary school supplies for the new term. However this season at WOW.lk, parents were able select and purchase everything their child needs for school very conveniently on the site supported by our fulfilment services which deliver to the doorstep. WOW.lk streamlines the entire purchasing process, enabling parents to search, select and buy all the necessary school supplies for their child, quickly and easily. We also offer various payment methods to ensure that the transaction is made at your convenience. At WOW.lk we aim to cater to the shopping needs of all our customers”
This campaign follows a list of several promotional campaigns that the company has run since November to offering compelling value propositions and offers to the Sri Lankan on line shopper. These included the WOW Food Festival in November, steep discounted TV offers during World Television Week. WOW.lk offers special discounted on the Aura white gold range at Swarnawahal, 50% off on Amante and 60% clearance sale with Avirate and Arugambay.
WOW.lk continuously develops promotions and special offers that meet the varied needs of the local online community. WOW.lk has been at the forefront of e-commerce innovation in Sri Lanka and continues to deliver a convenient virtual shopping experience to customers, providing them with a variety of affordable products and services. Backed by Dialog Axiata, Sri Lanka’s largest telecommunications service provider, WOW.lk is now one of the largest and most reputed online e-commerce sites in the country.